Newspapers are the leading advertising medium cited by consumers for planning, shopping and purchasing decisions.

82% of those surveyed said they “took action” as a result of newspaper advertising, including:
    • Clipping a coupon (61%)
    • Buying something (50%)
    • Visiting web sites to learn more (33%)
    • Trying something for the first time (27%)

 

Newspaper readers seek out advertising for products.

Newspapers are the most unobtrusive form of media.

62% of newspaper readers cite newspapers as their primary source to check ads for things they may want to buy.

Newspapers engage the readers interest and enhance purchasing decisions...

8 in 10 (78%) of consumers say they’ve used newspaper inserts to plan their shopping.


62% are not doing any other activity when reading the newspaper.

Short lead times for ad insertions that benefit advertisers

Quick response for product and service announcements

Targeting capabilities to reach your intended audience

Newspaper sections, both in print and online, provide advertisers with unique targeting opportunities.

Advertisers can place their messages where they will have the highest likelihood of being read and acted upon by their target audience.


Source: 2006 MORI Research; 2009 Scarborough Research, Rel. 1; NAA July 2009.

Note: MORI Research conducted a phone and internet survey of more than 3,000 adults for the Newspaper Association of America representing the $47 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada